Objective
Create a polished 3D animation that clearly communicates the Mechanically Attached roofing technology, its installation sequence, comparison to “old” roofing, and benefits for technical and marketing audiences.
Deliverables Summary
Final animation for web delivery:
One full length animation 45-60s
One social-ready 15-30 cut down
Stills
Up to 12 still frames from animation
Option 1 Full Environment
Scope
Detailed modeled building exterior, surrounding context (ground, adjacent structures, landscape, sky), realistic materials and lighting, animated installation sequence showing technology components.
Camera choreography including establishing exterior, close-ups of roofing system, sectional cutaway, and animated data overlays.
Stylized lighting, sky, landscaping, environment and final color grading.
Deliverables
60–90 second final animation in 4K
15-30 second cutdown optimized for social.
Up to 12 still frames (exported from animation)
Timeline and Cost
Total: $77,000
Delivery Date: January 26th, 2026
Payment
Payment: 50% deposit to start, 30% at Final Renders, 20% on final delivery.
Revisions and Assumptions
Includes two rounds of revisions for concept/story board, and 2 rounds for final edit / social edit.
Client provides technical specs, reference imagery, and script at project start.
Any new shots, major scope changes, or additional revisions billed at $150/hour with an additional 1.5x rate for late night or weekend rush.
Option 2 Studio Single Element
Scope
Building model only on an all-white studio background with soft shadowing; simplified surroundings removed.
Focused animation of the roofing technology sequence with clear sectional reveals and animated explanatory overlays.
Clean, stylized materials for legibility in white space and faster render times.
Deliverables
60–90 second final animation in 1080p HD
15-30 second cutdown optimized for social.
Up to 12 still frames (exported from animation)
Timeline and Cost
Total: $70,985
Delivery Date: December 17th, 2025
Payment
Payment: 50% deposit to start, 30% at Final Renders, 20% on final delivery.
Revisions and Assumptions
Includes two rounds of revisions for concept/story board, and 2 rounds for final edit / social edit.
Client provides technical specs, reference imagery, and script at project start.
Any new shots, major scope changes, or additional revisions billed at $150/hour with an additional 1.5x rate for late night or weekend rush.
Production Notes and Options
File formats delivered: MP4 (H.265) and MOV (ProRES422) for animations. PNG for stills.
Rush rendering and after-hours work for tighter deadlines can be accommodated subject to a 1.5X rush fee.
Quality Reference
Option 1: Full Environment (January 26th, 2026 Delivery Date)
Option 2: Studio Environment (December 17th, 2025 Delivery Date)
Competitor’s Animation
Next Steps
Approve chosen option and sign the estimate.
Send deposit and any technical reference files.