A great video is a sequence of moving pictures
Following the traditional process of cinematography and documentary storytelling, we build each story around the foundation of Joseph Campbell’s Hero’s Journey. We strive to experience that journey alongside of you, a process we describe as elevative.
CONCEPTUALIZING + SCRIPTING
Before presenting a great story, there needs to be a detailed plan. Like a blueprint is to architecture, the importance of pre-production to a successful shoot is crucial. Shot list, storyboards and a great script is the foundation to a great story. There is no such thing as over-planning.
PRODUCING + DIRECTING
It takes an army of talented individuals to come together and assist in telling a great story. It also takes a great producer to be able to see the talents in others and forming a crew and cast to execute the Director's vision. As a producer and director, the leader and guide will always be the story on set.
CINEMATOGRAPHY + LIGHTING
All images start with light. The quality, color and placement of a light instrument determines the emotion of the story. The motion of the camera and how it is lensed can do the same. When combined, the proper emotions are made visible and the story is revealed.
“Theater has taught me that when you work towards the dreams of others, you are also working towards your own dreams.”
“As an artist, I feel like there’s an entryway through the medium that really grabs a hold of us and gives us purpose and meaning.”
Rocksart Art Installation featuring Rocky Lewycky
Goorin Brothers - A digital catalogue of some of their best hats.
TCHO Chocolate - A Factory Tour and glimpse of where the magic happens.
In collaboration with The City of Morgan Hill, this is a tour of our little town where Elevative Media is headquartered.
“No matter how tough, no matter how hard, you just gotta find something inside of you that drives you to pick yourself up off the ground, drives you to keep fighting. ”
This is the story of Jake Guiriceo and his journey of becoming a professional boxer. His story was brought to light by Meant4More Apparel and is a prime example of living a life with purpose and believing that we are all meant for great things.