Elevative Media, AMD, and the Power of AI Storytelling

When THE HARDWORK PAYS OFF: ELEVATIVE MEDIA, AMD and the power of AI

There’s a special moment in every creative journey when the effort, the late nights, and the countless revisions finally feel worth it.

For us, that moment came with our latest collaboration with AMD—a project that brought together cutting-edge tech, creative freedom, and the evolving role of AI in storytelling.

From Constraint to Creative Control

In the past, much of our work began with much of our work started with pre-made assets—game trailers, gameplay footage, and brand materials that left little room for original ideas. We worked within those limits, but the stories we really wanted to tell often felt just out of reach.

Then came AI.

Today, AI tools allow us to go beyond what's handed to us. They help us shape our own narrative arcs, generate dynamic visuals, and fine-tune the pacing and mood of a trailer from scratch. This shift has completely redefined how we approach content creation.

The Response That Reminds Us Why We Do This

We don’t create just for views—but when the audience shows up, it means something.
This trailer racked up over 9 million views, with other segments pulling in 3.9M and 635K respectively. That kind of response is humbling. It tells us that what we made connected—not just with a brand, but with real people out there watching.

A Partner That Believed in the Vision

AMD didn’t just give us a project—they gave us trust. With their support, we were able to explore new creative directions and fully lean into what we do best: telling compelling, visually driven stories that resonate.

The trailer for the Radeon RX 9000 Series Graphics Cards was a perfect case study in that freedom. It wasn’t just about showing power or performance—it was about building a world, evoking emotion, and speaking to gamers in a language they feel.

Looking Ahead

We’re proud of how far we’ve come—from working within limitations to creating worlds of our own. AI hasn’t replaced creativity—it’s amplified it. And when we work with partners like AMD who believe in that process, it leads to something truly special.

Thank you to our team, to AMD, and to every viewer who helped turn a trailer into a story worth sharing.

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